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Fred Schebesta was awarded the ADMA Young Australian Direct Marketer of the Year 2006 for his pioneering work combining the traditional direct marketing with online marketing techniques.
He started his company, Freestyle Media while he was studying at University in 2001. He has built it into a fast-growing online marketing agency and at only 26 years old he has 18 full-time staff with Group revenues exceeding $2M in the past financial year.
Freestyle Media is an established innovative online media agency with major clients including Sanitarium, Virgin Mobile, NRMA, Truelocal, Skin Institute, Constellation Hotel Group, Flexiglow, University of Newcastle, McDonalds Australia, Laser Sight, Acer Computers, Dore Australia, Bausch & Lomb, Wide World of Sports, Fuji Xerox, Thomson Education Direct and Rabobank across Australia and New Zealand.
In his presentations, Fred combines proven and traditional approaches with new thinking and ideas. Using this vision and translating the direct marketing approach to online marketing has resulted in innovative, successful campaigns for his clients which he shares with participants.
Comments on Fred from Michael Kiely Chairman of ADMA, Managing Editor Professional Marketing, Michael Kiely said, “Mr Schebesta has never worked for anyone but himself. He started Freestyle Media while at university and has built it into a substantial "digital direct marketing" agency, with a host of major brands on the register.”
“He runs an educational outreach program of seminars and articles to teach companies how to apply direct marketing principles to online marketing. He invents new techniques. He is making a significant contribution to the industry already.”
“Fred is part of the new generation of direct marketers who are introducing the disciplines of direct marketing into the glamorous internet ‘space’. Too much money has been wasted online by people who don’t know what they are buying who hire web people who don’t know how to maximise response. Fred is a good representative of the future.”
Presentations Fred is open to learning new techniques that assist in his business growth as well as taking a long term-view for his clients. He is committed to sharing these techniques and educating the industry about direct marketing and its application across the online discipline. He is a regular public speaker and holds seminar events that are designed to grow the direct marketing industry.
Recent Speaking Appearances Fred is a regular speaker at conferences and events. Below are recent appearances.
Upcoming speaking appearances
Recent Publications Fred is often asked for industry comment and has been quoted in:
Speaking topics
Note that these will be always changing because of the nature of internet marketing, so if you have a topic in mind, please contact Fred to discuss.
About Freestyle Media Freestyle Media specialises in driving traffic to websites and converts online customers into purchasers of products and services. Services include Online Marketing Strategy, Website development, Email Marketing, Banner advertising, Search Engine Marketing and Media buying and planning are Freestyle Media's core business. Key projects: Sanitarium – Assigned as the exclusive online agency for one of Australia’s largest FMCG companies. Key Strategic Planner responsible for 8 main brand websites and shifting this big above the line spender into a more direct marketer. Key strategies implemented are around eCRM and building 1 on 1 relationships between consumers and Sanitarium. www.weetbix.com.au , http://sogood.sanitarium.com.au, www.vegiedelights.com.au, www.12vegetablesoup.com.au, www.upandgo.com.au www.weetbixcrunch.com.au, www.lunchtoday.com.au, www.vegiedelights.com.au www.upandgoenergize.com.au
Laser Sight Centres Australasia – Lead Online marketer on the account with a focus on search marketing, webportal development, eCRM, email marketing and banner advertising. Our work results in LSCA’s largest source of bookings and leads, at a fraction of the cost of their above-the-line spend. Previously LSCA used above the line advertising, I guided LSCA to use a much more direct marketing methodology which has turned in much better results. Web sites: www.lasik.com.au, www.lasereyesurgery.com.au, www.patientexperiences.com.au
Newcastle University – Online marketing strategist for the university. Advise on online marketing strategy in terms of: Student recruitment, Course promotion, Website marketing and promotion in the search engines, Pay per click keyword buying. Newcastle did not know how to use their website to directly recruit students and prospect them with direct emarketing techniques such as search marketing, email, eCRM, conversion pages and banner advertising. www.newcastle.edu.au
Contact details Fred Schebesta | Director | Freestyle Media fred.schebesta@freestylemedia.com.au
Fred Schebesta’s Blog www.OnlineMarketingSydney.com.au | ||
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