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27 Dec This post is from from my other blog here  Sam's Club is offering SEO services to businesses in a convenient package, to be purchased in a box much like a giant pallet of baked beans.What's wrong with this picture? Where do I start.First Sam's simplifies things for consumers. 62% of U.S. online consumers are now searching for ...Click here to read the entire blog post
26 Dec This post is from from my other blog here I'd like to make a statement on behalf of Tatiana the Siberian tiger who killed a man and injured two others at the San Francisco Zoo.I've not been retained by Tatiana or her handlers; rather this is pro bono work conducted completely on my own, as I speak for her as uninvited PR counsel. I'd like to first remind the press my client is a tiger. Tigers are built to kill. You can contain them and even love them, but they still may want to kill you. Especially those who taunt them; tigers don't like that. There is an investigation ... Click here to read the entire blog post
23 Dec
21 Dec This post is from from my other blog here Today is Frozen Pea Friday on Twitter and it’s for a special cause. Harnessing the power of 700,000 members - many of whom are thought leaders and first-movers, Twitter is bringing the story of Susan Reynolds to the online conversation forefront. Susan Reynolds, a highly respected blogger, was diagnosed with breast cancer on December 7th and today she is having surgery to remove the cancer. In Susan’s words: “When I discovered a very thick area in my breast I called the doctor. The next day I was in her office. A half hour after that I was in the diagnostic ...
20 Dec
19 Dec This post is from from my other blog here Recently a client of ours was considering halting a PPC campaign, with the intent of starting it up next year. Bad move, we collectively thought. Google is a fan of history. Google repeatedly tells us Quality Score is very important, and it's derived from your ad's CTR, landing page quality, relevance to landing pages, and historical account performance. This last factor, historical performance, is the reason to reconsider stopping an AdWords campaign cold-turkey. If you start a PPC campaign and cut it short, expect to fall in your quality score rankings when you re-launch it. All that historical equity will be lost.I'd ...Click here to read the entire blog post
17 Dec This post is from from my other blog here And by 101, I don't just mean simple for you to understand; I mean simple for me to explain. I'm not Seth Godin, who recently had a great post about how much he knew about the Net in 1993 (and what he could have/should have done with that info).Nope, in '93 I was graduating high school, which was a side note to my main activities: girls, beer, boxing, being cool and beer.How things change. Over the past few years I've joined and played in dozens of social networks. I even got paid $500 dollars just today for helping build a ... Click here to read the entire blog post
15 Dec This post is from from my other blog here Pr people must be a confused lot. A press release is the foundation for releasing news to the media, right? Well, you have BL Ochman saying the press release is dead. In fact, a search for "press release is dead" on Google produces 14,400 results.And BL's points are great: "Respect today's reality: take the time to write less and make it mean more. " And, "Want to win coverage? Start by throwing out the tattered old print press release. Write like you have 10 seconds to make a point. Because online, you do."K, can't argue there. Then we ... Click here to read the entire blog post
13 Dec
10 Dec This post is from from my other blog here In the latest cheesy Yellowbook commercial I happened to catch the other night, actor and over-the-top Asian stereotype David Carradine was offering advice to a small, attentive group of business pros.Dressed in oriental garb and playing the role of guru, Carrradine was peppered with marketing questions which I paraphrase here. "How shall we advertise?" someone asks. "YellowBook," he tells them, referring to the massive print publication that clogs my mailbox (and then trashcan) every few months. "What about the Internet?" someone asks. "Yellowbook.com," he answers sagely.Then a third question piqued my interest: "But what about people searching online?" That's ... Click here to read the entire blog post
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