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15 Dec This post is from from my other blog here Pr people must be a confused lot. A press release is the foundation for releasing news to the media, right? Well, you have BL Ochman saying the press release is dead. In fact, a search for "press release is dead" on Google produces 14,400 results.And BL's points are great: "Respect today's reality: take the time to write less and make it mean more. " And, "Want to win coverage? Start by throwing out the tattered old print press release. Write like you have 10 seconds to make a point. Because online, you do."K, can't argue there. Then we ... Click here to read the entire blog post
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