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This post is from from my other blog here

As I look at social media participation from a personal and professional angle, it's clear an enormous amount of time is spent maintaining and growing relationships online. It's this time, focus and energy commitment that's causing the explosion of the community manager as a full-time position within both agencies and corporations.When agencies recommend social strategies to clients, it must be defined clearly from the outset who will be doing most of the social media legwork given this is typically no small task.It's helpful to first define the role of community manager a bit further:A community manager advocates for customers. At ...

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