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19 Dec This post is from from my other blog here Recently a client of ours was considering halting a PPC campaign, with the intent of starting it up next year. Bad move, we collectively thought. Google is a fan of history. Google repeatedly tells us Quality Score is very important, and it's derived from your ad's CTR, landing page quality, relevance to landing pages, and historical account performance. This last factor, historical performance, is the reason to reconsider stopping an AdWords campaign cold-turkey. If you start a PPC campaign and cut it short, expect to fall in your quality score rankings when you re-launch it. All that historical equity will be lost.I'd ...Click here to read the entire blog post
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