This post is from from my other blog here
Admittedly, I’m getting stingy on new blogs to which I subscribe. When I first got involved with social media, I was subscribing to anything and everything. A while back I purged and got down to a manageable amount of daily blog reading. But, more and more people are writing interesting and engaging content and I continually want to add more blogs to my reading list.
So, what am I looking for on a blog site that will urge me to subscribe? If I was starting a blog today and looking to build a subscriber base that included other established bloggers, here are some elements I would include on my site.
- Unique, Actionable Content: To be honest, I don’t care if you’ve been blogging for 5 years or 5 minutes, if I feel I’m going to leave a site having learned something new, count me in. I’m all for subscribing to someone that can teach me something.
- Let Me Share: If you have something good, let me tell others about it. Offering methods to bookmark or post on a favorite social media site is a way to let visitors know how to participate.
- A Recognizable Avatar or Logo: The part about blogging I like best is community. Whether that be through participating on a favorite social media site like Small Business Brief, Sphinn, or StumbleUpon or through frequent commenting, I like to know you’re involved and participating in the discussion.
- Frequent Content: If you go three weeks between posts, you’re not showing you’re committed to blogging. A couple posts a week is fine - it shows you enjoy what you do and are passionate. Displaying recent posts in the sidebar also gives visitors a quick snapshot about your content.
- Have a Focus: I’m typically more attracted to sites that offer a focus and make that focus clear through easily found description or images. If your intent is to write about marketing one day and your trip to the zoo the next - that’s great - just let me know your content will be varied.
- Decorate: Put a few minutes into adding images to your posts or your site. So much of social media is visual perception!
- Show Some Enthusiasm!: I personally love writing that shows a passion for a topic. Energy and enthusiasm should be easy to show in your writing if you’re truly excited about what you’re doing.
Anything else you would add?

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