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06 Nov This post is from from my other blog here It took me awhile to realize that paid search was not a game! Really. Paid search is big business and potentially a large amount of a small business marketing budget. But like many people, I jumped in headfirst and was enamored with tweaking ads, trying new keywords and spending my company’s money. My early ways were more PPC Gunslinger than responsible Marketing Manager. Then, slowly over time, you realize that PPC is actually very similar to a sales process and you need to treat it as such. Catch my full post - Bonding With Your Paid Search Prospect? - over on Search Engine Guide!  none
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