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07 Nov This post is from from my other blog here Michael Jenson over at SoloSEO introduced a new index ranking tool his company has developed called IndexRank that allows you to measure the rate at which your site is indexed. On a scale of 0-10 you’re given an indication of how often Google (or any search engine for that matter) is coming to index your site. The main factor is content. The more often you add content, the more your site will be indexed while site owners who only periodically add content will see a lower rate of indexing. The age of your site plays a factor as well. What a wake up call! I wasn’t real concerned with the Lonely Marketer because I add content often and am not real concerned with how I’m indexed. BUT, checking on the site for the company at which I work was a different story. We have some work to do. We have a fairly sophisticated site with alot of content, but unfortunately we’re not adding new content often enough. So, why does this matter? Why should a small business marketing department be concerned with their rate of indexing? Well, for one, this is an indication of how much content you’re adding and how fast you’re doing it. The more relevant content your site produces the more hooks you have to keep visitors around and hopefully turn them into leads or buying customers. The other side of this is how often the search engines come through, crawl your site, and add your content to their indexes. The last thing you want is to create and post a piece of relevant, current content and not have the search engines crawl it for a month afterwards. Check out their tool - it’s quick and easy and provides useful information!  none
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