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This post is from from my other blog here

Admittedly, I never looked at paid search as a tool to give your brand more exposure. I simply looked at it like many others - clicks and conversions. But, over the last few years, I’ve come to realize that PPC can be about branding. Here is an actual conversation with a trade show attendee at a recent show…

You can read the rest of my Using Paid Search For Branding on Search Engine Guide!

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