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Bec Hollcraft who know full well the goal is attracting enough attention and leveraging buzz marketing to get a record deal.It reminds me of the Grateful Dead who were hip to this idea long before Bec was even born. They had special taper sections where deadheads could tape FOR FREE the bands show and reproduce it for anyone who asked (so long as there was no exchange of money, which was one thing the band was against).Its brings into view the theory that the best way to spread ideas is to give them away for free – then why do B2B marketers have whitepapers hidden behind signup form?While I believe in the theory – I am also a prime offender of the theory – so I went back over our data to test this theory and here is what I found:A third of the papers downloaded on our corporate site are protectedThat means free whitepapers were downloaded 67% more than, what we like to call, protected whitepapers.If you think about the last few products you purchased. Did you see an ad on TV? Did you answer a direct mail piece? Go to a tradeshow to learn more about it? If you’re like most people, you didn’t do any of those things – you just went online.82% of C level execs said they use search engines to get business information Source: B2B MagazineSo it begs the question - why are we marketing in the same old ways?

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Irish Companies 'a Twittering' (special thanks to Damien Mulley)

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Full Disclosure: BearingPoint is a Beta Client of BuzzGain

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Full Disclosure: BearingPoint is a Beta Client of BuzzGain

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http://twitter.com/windley

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Ascentium Corporation, a leading interactive marketing and technology consultancy.Prior to joining Ascentium, Mahajan spent over seven years at Microsoft Corporation where he held the title of Director of Technical Audience & Platform Marketing. Earlier in his career, Mahajan started two boutique consulting companies specializing in technology and finance joint ventures between U.S. and Asian companies.A well-known speaker on the technology and media circuit, Mahajan currently serves on the Executive Customer Advisory Board of Ziff-Davis Enterprise and has been a panelist at the Windows Connections, United Business Media Leadership, Microsoft Tech-Ed, Web 2.0, Interop and other conferences. His articles on technology have been published in Siliconeer, Silicon India, TechNet Magazine and in a number of proceedings and journals worldwide.Mahajan graduated from the University of California Berkley at the age of 19 with a Bachelor’s degree in South Asian Studies. He also received a Masters degree in South Asian Studies from the University of Texas in Austin.

This post is from from my other blog here

Ascentium Corporation, a leading interactive marketing and technology consultancy.Prior to joining Ascentium, Mahajan spent over seven years at Microsoft Corporation where he held the title of Director of Technical Audience & Platform Marketing. Earlier in his career, Mahajan started two boutique consulting companies specializing in technology and finance joint ventures between U.S. and Asian companies.A well-known speaker on the technology and media circuit, Mahajan currently serves on the Executive Customer Advisory Board of Ziff-Davis Enterprise and has been a panelist at the Windows Connections, United Business Media Leadership, Microsoft Tech-Ed, Web 2.0, Interop and other conferences. His articles on technology have been published in Siliconeer, Silicon India, TechNet Magazine and in a number of proceedings and journals worldwide.Mahajan graduated from the University of California Berkley at the age of 19 with a Bachelor’s degree in South Asian Studies. He also received a Masters degree in South Asian Studies from the University of Texas in Austin.

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Becoming a Thought Leader)5 Tests for your Personal Brand

1. Is your brand objective still relevant? Do you need to rearticulate it?
2. Is your brand a growth or value brand? Should you shift direction?
3. Is your brand wide or narrow? Should you narrow /widen it more?
4. What industries won’t your brand play in? Should you include/exclude more?
5. Where in the company won’t your brand play? Should you include/exclude more?