Linking - The Internet “Word of Mouth”

Recently a Nielsen Global Survey was released confirming again that word of mouth is the most powerful selling tool. There were other interesting parts to the survey, too, including stats on how much people trust different forms of advertising. But as we see over and over again in marketing, word of mouth is King. In the online world, linking is a form of word of mouth. When you link out to another site, you are vouching for that site, and people who trust you will also trust your recommendations.

In the time before search engines, people used links to get around ...

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