Limiting Design Options Creates Consistency

One of the easiest ways to tell an amateur design apart from a professional design is to look at the level of consistency through out. Designs containing more than 3 fonts, sporadic color choices, and inconsistent hierarchy are not considered “good” design and are probably not produced by a professional designer. Creating consistency is extremely important in a design. It helps guide the viewer through the message and avoid confusion. The goal of a graphic designer is to convey a message as quickly and efficiently as possible in most cases. But a designer can only do so much, especially when ...

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