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26 Sep This post is from from my other blog here The term “Long tail” was originally coined by Chris Anderson in an October 2004 post on Wired. Essentially “Long tail” is the theory that the collective sales of low demand products/services can exceed those of popular demand. The term has taken off in Search Engine Optimization circles with regards to unpopular or lengthy keyword phrases. The old 80/20 rule which states 80% of the business can be obtained from 20% of keywords has actually been proven to be the opposite in many cases. Below is Chris’s chart which helps to understand the importance of long tail in the marketplace.
A recent ...
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