“Wow, that looks cool! Can we do that?”

We hear this all the time from clients when starting a new Web site. My answer is, “Sure, we can do that, but will it help your business?” Looking “cool” isn’t always the best strategy for a business. There are three areas that could be harmed by just looking cool and not doing real research - branding, marketing, and SEO.

As we’ve talked about many times on this blog, branding is so important for a business. Your logo, storefront, packaging, atmosphere, and philosophies all go into your brand. Is creating a flashy, “cool” Web site right for your brand? In many ...

Click here to read the entire blog post