Meeting User Expectations

What’s the quickest way to lose a visitor to your site? Not meet their expectations. A person goes to a Web site, clicks through a search engine listing, clicks an ad, etc. because they are expecting to do something when they get to the site. If they can’t find the information they want, or fulfill the task they had in mind, they go elsewhere.

At the moment, I’m in the middle of this frustrating struggle. I’m trying to buy a car. I don’t really know what I want yet, so I’ve been busy scouring the net for as much info as ...

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