folksonomy marketing

It was so cool that the whole process is better described here

"Mum's the word"

"Clay had no budget to get some copy written in a hurry for a direct email shot out to a church email list. I heard about this when he Twittered, asking if anyone could help. I got in touch but I couldn’t really help.

It didn’t matter because in the meantime, Clay had a better idea: he already had an abundance of engaged, communicative, passionate Minti customers who would share a lot in common with the women on this group email list. Why not run a competition to see who could write the best email for Minti?

Clay gave them a short brief, his own attempt at the email, a deadline of only three days, and a prize for the winner of M$20,000 (about $USD40, which can be used on Minti.)

Some of the entries were very good, and the winning entry nailed it, showing Clay and Minti exactly what it is that makes Minti special to its customers (rather than its investors, partners, press and employees.)"

Read more ...the winning entry...