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03 Oct Are the rumors true? not at this stage, but the conversations surrounding Blodget's claims and a recent post by Douglas A. McIntyre of 24/7 Wall Street do get you thinking. McIntyre suggests the bigger blogs such as Techcrunch, GigaOm and alike are probably worth figures around or over the $100 million mark. With their reach far exceeding traditional media sources like WSJ et al, then valuations in the multi "multi" millions are sure to come, and as he puts it: "...with the internet operations at newspapers and some other tradition media companies making very little headway, the big blogs take on a very significant attraction. They reach audiences in great numbers. They have credibility. They are not expensive to run. And, they make money." "TechCrunch has an audience about a third of CNet (CNET). And CNet is in bad shape. It's blog business has not caught on. In early 2006, its shares were $16. Now they trade at under $8. Do they need a way to improve their reach and image with the online tech crowd?" so maybe the idea is worth considering for CNET execs. Surely the likes of CNET and other traditional media companies have these highly trafficked authority blogs on their acquisition radar (remember Yahoo! grabbed Engagdet a while back)...and good luck to blog owners like Michael Arrington, who've done the hard yards for years and built up an almost "cult" readership. I wonder how much mine is worth....(free to good home) lol
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