Have you ever been experienced?

This post is from from my other blog here

After 19 years, WalMart is changing their slogan from "Always low prices" to "Save More. Live Better." When the largest retailer in the world makes a decision like this, it's wise for the rest of the retail world to take note. Replacing the bouncing yellow rollback happy face will be adverts focused on the people who shop at WalMart, the experience and the benefits of saving by shopping there. By taking the focus off the price and putting it on the experience WalMart highlights an important piece of the marketing puzzle. Numbers, prices and discounts are cold and analytical. They are impersonal qualities that don't form an attachment to your customer. However, showing what a customer can do with the $2,500 per year they save by shopping at WalMart fires the imagination! Good marketing should tell a story that absorbs the customer. Once they have imagined the experience they will be much more likely to form an attachment to the marketer. Needless to say, there is still the need for relationship-building and targeting in your marketing efforts! You have to create the right experience for the right customer. Interestingly enough, WalMart's decision coincides with a decision by McDonald's to redesign many of their North American restaurants. The new designs will feature a warmer, friendlier exterior and a lounge area inside the restaurant complete with fireplace, leather chairs and bigscreen TV. Yes, we're talking about THAT McDonald's.