07
Sep
by
RKF at 20:27
This post is from from my other blog here
Tamara Adlin of UXPioneers interviews Seth Godin and the result is one of Seth's favourite interview experiences.
Some highlights:
- ... same kind of safety marketers hide behind all the time. If you can't touch a person, you can treat them differently. Some people treat other people better and some people treat other people worse.
- My philosophy then, and my philosophy now, is that learning the first 80% of something new takes 20% of the effort. ... my goal was to understand the framework of as many disciplines as I could.
- Fear is far and away the largest impediment to doing great things. There's way more fear outside the United States than inside the United States, but there's still too much fear here. There's too much fear to act like an owner; too much fear to announce that the Emperor is not wearing clothes; too much fear to do the right thing in the moment. As a result, a lot of stuff is mediocre and a lot is riskier than it would be if people did things that felt scary.
- I realized recently that I have never been satisfied with the status quo. I don't know why. It's probably a little bit of a curse. But the status quo isn't enough of a reason for me to accept something. Part of being an entrepreneur is about going into a place where something isn't happening, making it happen, and having the marketplace thank you for it.
- And my favourite quote:
Right; it's not for everybody. The thing is, the stuff that's for everybody is already sold to everybody. So you can't win by being more average than average, because that slot's taken.
