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B2C Marketing is the common type of marketing, typically known as Traditional Direct Marketing process. This involves Marketing technique where sales stimulation or motivation is initiated by the Business. However, the opposite where the customers initiate sales has also been going on for ages. Since, it's direction is opposite of Direct Marketing, it is also called the Anti-Direct Marketing. Some other names for Anti-Direct Marketing, I would like to suggest: C2B Marketing, Marketing 2.0, etc.

Advertising is the traditional form of C2B Marketing. However, at present C2B Marketing is multi-fold and Search Engine Marketing (SEM) is one of them.  I have dared to divide C2B Marketing into 3 diferent media, such as:

• Content Marketing
  
• Database Marketing
• Social Marketing

Search Engine Marketing (SEM) is Content Marketing.  By contents, I mean Text, Image, Videos, etc. To see the marketing strategies in each of these segments that I have listed, please go to this post.