Mining the Gold #1 - Marcus Brown

job application to Wieden + Kennedy in London which simultaneously demonstrated his skills while also showing how one of the leading advertising agencies on the planet were not adequately listening to digital conversations swirling around it.

In many ways, Marcus' searing investigations remind me of Antonin Artaud's Theatre of Cruelty -- his intellectual and creative endeavours devouring, in their articulation, the topics that he interrogates.

While he has generously left his Kaiser Edition website intact, despite the resignation of its host personalities, there are some key series/posts that any serious student of marketing/brand activation should spend some time with. These are:

• If I were a client today -- this series looks at agencies from a client-side point of view.
• My first night -- authenticity? How do you make a story real? Read this if you dare.
• Content will kill your agency -- some acute thinking around advertising agency business models and the need for innovation.

Dig deep.