Three Factors to Consider Before You Jump on...

Lee Erickson has a great article over on MarketingProfs about three important factors to look at before your business starts using social media.

"...Every day there's a new hot site, a new viral marketing success (or horror) story, or a new technology to learn about. There's a lot to keep up with, and it's continually evolving.

So how do you decide what to do?

Start by taking a giant step backward and assessing the social media landscape as it relates to your market, your buyers, and your competitors."        Click here to read the complete article.