Why Should Anyone Link to You?

Before you start giving your staff a hard time about not developing links at a faster pace, or you start sending out those link requests to potential “partners”, ask yourself what’s in it for them?

Obviously you can’t pay (gasp) someone to link to you, so what are you offering their visitors that would make it worth their while to link to you?

Are you offering something hilarious? Are you offering a free giveaway of some sort? Does your website have a valuable resource that they can’t do without?

I wrote a post last week that actually began as an e-mail to a ...

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