Taking Nofollow to the Next Level

Almost two years ago at SMX Advanced 2007 I had a short talk with Matt Cutts about the nofollow tag being “okay to use”, and my last statement was something like this:

“So there’s really no “over optimization” penalty or anything considered “evil” about manipulating page rank exactly as you wish? Even if it’s just for funneling the link juice exactly where you want?

Matt told me that, yes it was “okay”, and he even agreed with me that it was one of the last available “Advanced SEO tactics”, and at the time, I commented here about his answer.

In 2008, there were ...

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