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01 May This post is from from my other blog here Pay per click campaigns can be somewhat tedious to set up, primarily because all the data that you get from the keyword research tools need to be reworked into a more useful list. By that, I mean you need to consider every variation that might be possible, whether that be by city name or even a synonym for a certain service or occupation, and it always seems that many get overlooked. For example, let’s say you ‘re doing a PPC campaign for plumber in the San Fernando valley, down in Southern California. You’ve used all your different keyword research tools, and now you ...
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