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G'Day, I'm Mark Garner and I specialise in helping businesses dramatically improve their online results, especially conversion rates, through my own specialist consultancy - Breakthrough Ecommerce.
I've spent too much time hanging out with direct marketers and have adopted their hard nosed approach to only bothering with the results that matter. IE: Those that you can bank. It's a simple concept: You sell, you eat. You don't sell, you don't eat. I prefer hard evidence to woolly concepts, so I'm not a fan of what often passes for modern marketing. This upsets a lot of my colleagues, but my clients love me, ...
04 Feb I’ve been involved in a great conversation with John Quarto-vonTivadar over at Future Now about the best place to put calls to action. It started after John saw online retailer Crutchfield had put all of its shopping cart call to action buttons on the far left of the screen. It's a lively discussion. To read more or join in the discussion, follow the links.
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Since: Jan 27th 
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Australia
