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| G'Day, I'm Mark Garner and I specialise in helping businesses dramatically improve their online results, especially conversion rates, through my own specialist consultancy - Breakthrough Ecommerce. I've spent too much time hanging out with direct marketers and have adopted their hard nosed approach to only bothering with the results that matter. IE: Those that you can bank. It's a simple concept: You sell, you eat. You don't sell, you don't eat. I prefer hard evidence to woolly concepts, so I'm not a fan of what often passes for modern marketing. This upsets a lot of my colleagues, but my clients love me, so I'm happy. I've spent too much time around designers as I'm now starting to appreciate white space, something I never thought would happen. Why The Silk Merchant? a) I wasn't paying attention when I registered on Gooruse and it's too late to change it now. b) It's an allusion to my first post about The Emperors New Clothes c) I have a fondness for Italian silk ties d) One of my ancestors was a silk trader in the jungles of Siam two centuries ago e) All of the above Email me if you think you know the answer In the meantime, if you wish you can call me Mark. You can also join me on Linkedin, where there's a growing group of other Gooruze | ||
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