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29 Jan I recently came across a DoubleClick report entitled: Video Ad Benchmarks: Average Campaign Performance Metrics, which enthused about how video ads were 5 times more effective than graphic ads. “Big deal,” I thought. Traditional graphic ads, banner ads etc have a click thru rate barely above zero, so 5 times zero is still nothing. My assessment was confirmed later in the report where it stated: “…the click-rate for plain GIF or JPG image ads based on DoubleClick data is approximately 0.1%” Read the full story...
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