Review: Search Engine Marketing Kit

Upon first glance, The Search Engine Marketing Kit, authored by Dan Thies and Dave Davies, appears to be a more daunting read than it really is. The material stands about three inches thick complete with 4-inch three-ring binder. The thickness is deceptive in that the pages are printed only on one side. But running at over 350 pages, the SEM kit is no slouch in dishing out the info.

Designed to be the go-to manual for all things SEM related, the SEM Kit successfully delivers. The kit, which includes a CD loaded with documents, covers search engines, SEO basics, advanced SEO, ...

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