 |  | |||||||
|
20 Feb This post is from from my other blog here In the never ending effort to improve the success of the current campaigns, I recently spent some time going back through our AdWords history to see which ad creatives had been successful, as well as to see what keywords had converted strongly. I went back a year, prior to my employment with Pole Position Marketing. Sometimes I feel like my creativity has been tapped out, so I was hoping for some inspiration. Looking at the campaign level, I found some paused and deleted campaigns with healthy Conversion Rates, leading me to wonder why that campaign had ever been paused, much less ...
| ||||||||
 |  |
by 
