Write for The Three Types of Readers

It is often said that it is important to write for your audience. But what does that really mean? How do you determine who your audience is?

If you write for whom you think your audience is, you might be missing out on a completely different crowd.

1. Write for the researchers. The people in the beginning phases of purchasing are researching to learn more about the products or services that they’re looking for. They may not even really know what they’re looking for at all, so it’s crucial to be very general and to ...
   
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