How to create a Negative Keyword list

Last week Yahoo posted a blog about how using the negative keywords helps increase relevance. Where they did provide a list of steps, I thought I’d take that a bit further and outline the steps for each of the three major PPC providers.

Google AdWords Quite often you will want to create a negative keyword list that applies to your entire campaign, rather than creating individual lists for each ad group. Google makes this easy by following these steps:

1. Sign in to your AdWords account.
2. Click the campaign you wish to edit.
3. The number of existing campaign negative keywords will appear beneath the campaign name ...
   
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