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This post is from from my other blog here

Problem: Client says that site traffic and sales have decreased since starting SEO campaign. You know that since taking over SEO you have eliminated hundreds of pages of duplicate content and increased search spidering of important pages. Site usability has improved significantly and rankings for key terms are also improving. Many site architectural issues have been uncovered but remain unresolved and can only be fixed by the client. What do you do?

I was posed this problem recently and my first thought was, let’s look at the analytics. Unfortunately, the client refuses to give us access to their analytical data, which ...

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