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31 Jan This post is from from my other blog here SEO Copywriting
Social Media Link Marketing PPC
30 Jan This post is from from my other blog here Last week I talked about my awesome Click-Through-Rates, so this week I pulled together some impressive conversion rates… These screen shots are month to date as of 10:00am, Tuesday, January 29, 2008. Campaign Summary:
With very limited and tightly focused long tail keywords - great success.
30 Jan This post is from from my other blog here SEO
Link Marketing
PPC
29 Jan This post is from from my other blog here SEO
Copywriting
Social Media
29 Jan This post is from from my other blog here One of the problems is that people tend want to skip right to search engine optimization forgetting that users matter. Many people want to rush into the marketing without realizing that the website itself is part of the marketing process. ...
28 Jan This post is from from my other blog here Whether starting out fresh with a new Pay-Per-Click account, or improving an existing account, keywords are the root of every campaign. Knowing what words people are actively searching can help you capture the traffic you’re after. The following tools can be useful in generating new keyword ideas.
28 Jan This post is from from my other blog here SEO Copywriting
Social Media Link Building PPC
28 Jan This post is from from my other blog here
The women have severe cohesiveness issues, thanks largely due to Omorosa. On the other hand, the guys, who work very well together, had some pre-task fireworks themselves. Which brings me to… Business Lesson One: Save the animosity for the opposing team, ...
25 Jan This post is from from my other blog here
The “creative types” defined in this book are men. The men are the advertisers and are the creative geniuses behind all great ads in ...
25 Jan This post is from from my other blog here SEO Copywriting Social Media
Link Building
PPC
25 Jan This post is from from my other blog here Going to SearchFest ‘08 in Portland? I am. I’ll be speaking on website architecture. The SEMpdx blog has just posted a mini interview with Stoney deGeyter (that’s me, I just wanted to get my name in the link!). Check it out and let me know if I’ll be seeing you there!
24 Jan This post is from from my other blog here Blogging is a rather simple thing: jot a few thoughts about something, spell check, and publish. That’s it. Well, at least that’s what I thought a few years back. See, my initial thoughts about blogging consisted of writing something nobody found interesting and hoping to get as many comments as I could. I soon realized nobody really cared what color my cat was and why I hate traffic. I had very little readership and couldn’t figure out what the problem was. It took a few months to realize I was missing three important factors in creating a successful blog. Be Unique ...Click here to read the entire blog post
24 Jan This post is from from my other blog here SEO
Copywriting Social Media Link Building PPC
24 Jan This post is from from my other blog here
Google December: 58.4% November: 58.6% Change: -0.2 January 2007: 47.5% Change: +10.9 Yahoo December: 22.9% November: 22.4% Change: +0.5 January 2007: 28.1% Change: -5.2 MSN December: 9.8% November: 9.8% Change: +0.0 January 2007: 10.6% Change: -0.8 ASK December: 4.3% November: 4.6% Change: -0.3 January 2007: 5.2% Change: -0.9 AOL December: 4.6% November: 4.5% Change: +0.1 January 2007: 5.0% Change: -0.4 Data scoring techniques tend to change over time making past data inaccurate. As always, information here if or entertainment purposes only. Source: comScore
24 Jan This post is from from my other blog here
After dabbling with the stock market for a couple of years and finding both moderate success and spectacular failure, O’Neil’s book “The Successful Investor” pretty much confirmed what I already knew. I was doing this all wrong. That’s the depressing part. But the good part is that O’Neil teaches you how to do stock investing right. “The Successful Investor” outlines five steps that every stock investor needs to know. Complete with stock charts and visual illustrations, O’Neil provides ...
23 Jan This post is from from my other blog here SEO Copywriting Social Media
Link Building PPC
23 Jan This post is from from my other blog here These businesses, however, don’t want to discuss website architecture, visitor usability, or even making their site search engine friendly. They want rankings and want them now. I understand their standpoint. These are small businesses looking to purchase a service that will get them ...
23 Jan This post is from from my other blog here I read “What’s Your Highest Click Through Rate (CTR)?” last week. Comments on the blog brought up good points. CTR can rock at every level. Ideally, we’d love to see our best CTR at the Account level, but we also track campaign level, ad group level, ad creative level and keyword level. If there’s going to be a poll in the future, I’d suggest it state/ask specifics. Also, for the record, I would point out that CTR isn’t as important as conversion rate. I’ve posted previously about an account with zero conversions. CTR doesn’t mean beans if you don’t get ...
22 Jan This post is from from my other blog here SEO
Copywriting
Social Media
PPC
Link Building
22 Jan This post is from from my other blog here
And of course not all accessibility issues involve meeting the needs of the disabled. What must be considered is the growing number of users that now access websites ...
21 Jan This post is from from my other blog here
Google December: 56.3% November: 57.7% Change: -1.4 January ‘06: 53.7% Change: +2.6 Yahoo December: 17.7% November: 17.9% Change: -0.2 January ‘06: 22.7% Change: -5.0 MSN December: 13.8% November: 12.0% Change: +1.8 January: 8.9% Change: +4.9 AOL December: 4.7% November: 4.5% Change: +0.2 January: 5.4% Change: -0.7 ASK December: 2.2% November: 2.7% Change: -0.5 January: 1.8% Change: -0.4 Source: Nielsen//Netratings Note: As of October 2007 Nielsen changed methodologies. Due to these changes they say previous results “cannot be trended with current results.” Please take this information with a grain of salt.
21 Jan This post is from from my other blog here
Which, of course, brings us to… Business Lesson One: Even if the client is wrong, they are still right. In the boardroom Gene was adamant that the Kodak people were wrong about their marketing ...
18 Jan This post is from from my other blog here SEO
Link Building
Social Media
17 Jan This post is from from my other blog here I recently read a post on Technology Review noting the new Google Knol project and its potential competition to Wikipedia as the web’s main authoritative web site. Google’s Knol aims to differientiate itself from Wikipedia by not allowing the public to update articles within the site. Rather Knol will use individual authors with their creditials displayed within the article. Knol aims to perfect what Wikipedia started - an online resource written by professionals. What also makes Knol unique is the ability for users to ‘vote’ on articles covering the same subject. According to Udi Manber, a V.P. of engineering, “for ...
17 Jan This post is from from my other blog here I received the following link request email and laughed. What does this person hope to get out of this? Did I sign up for an email joke of the day?
Hello Sir, Recently I have visited your good site and found it very impressive, So I would like to a link partnership with your site. please add my following link information to your related site. An additional link would help both you and us to get more traffic. Title :Website Promotion Services URL: http://www.online-promotion-services.com Description: SEO Packages India,Website Promotion Services,Search Engine Optimization(SEO) Services India,Link Building Services Once when my link approved and visible online ...
17 Jan This post is from from my other blog here SEO
Social Media
PPC Copywriting
Link Building
17 Jan This post is from from my other blog here
I didn’t know what to expect going into The Eye’s Have It. I know Kevin Lee’s reputation in the SEM industry, which is good, as well as his thoughts on the SEO industry (which can be way off base) so I’m sure those things colored my perception before I even began to read. But I have to say that whatever you know or think of Lee, this book is well worth reading. The book takes you through a lot of the ...
16 Jan This post is from from my other blog here For many business owners, writing can be a daunting task. Sure we know our products and services inside and out and putting what we know into words is easy enough, but that’s about as far as it gets. Is that enough to ...
16 Jan This post is from from my other blog here The true title should be “I Love My Job” … not so much because it is Pay-Per-Click, but more so because I am provided with the tools to do my job efficiently. In this ever changing world of the internet, things change so quickly that keeping up with the changes can be rough.
15 Jan This post is from from my other blog here PPC
Social Media
Copywriting Link Building SEO
15 Jan This post is from from my other blog here
But before I put out my own For Your Consideration blog post/ad for my fellow teammates, let’s talk about what the heck The SEMMYs are. The SEMMYs are the brainstorm of our buddy M2. While there are plenty of awards already for the blogging community, most honor the blog in total, rather than individual blog posts. Mr. McGee has created the following award ...
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Thursday’s Celebrity Apprentice was a pretty lackluster episode. I was excited to see Marilu Henner and Vincent Pastore square off. I like both of them, but Marilu seems to be a much stronger leader than Vincent. I wasn’t sure who I was rooting for. I mean, I love it when Omarosa’s team loses, but I don’t want to see Marilu go.
Social Media Marketing: How to Win Friends and Influence People, a post about how a book written 70 years ago has principles that still apply today, especially in the realm of social media. While much of the basics of copywriting will always apply, one chapter of Crompton’s book, Talking to the Housewife, is already pretty outdated.
Authors: William J. O’Neil
Paperback: 183pages
Cost: $8.76
Published: September, 2003
Email Verbatim: 
Authors: Kevin Lee with Steve Baldwin
Hardcover: 189 pages
Cost: $16.47
Published: October, 2007
Every year as the entertainment industry gears up for the Oscars, movie studios, directors and producers put out “For Your Consideration” ads in attempt to influence the voters. OK, maybe influence is the wrong word here. No, it’s not.