 |  | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
28 Feb This post is from from my other blog here Problem: Client says that site traffic and sales have decreased since starting SEO campaign. You know that since taking over SEO you have eliminated hundreds of pages of duplicate content and increased search spidering of important pages. Site usability has improved significantly and rankings for key terms are also improving. Many site architectural issues have been uncovered but remain unresolved and can only be fixed by the client. What do you do? I was posed this problem recently and my first thought was, let’s look at the analytics. Unfortunately, the client refuses to give us access to their analytical data, which ...
27 Feb This post is from from my other blog here Last week Yahoo posted a blog about how using the negative keywords helps increase relevance. Where they did provide a list of steps, I thought I’d take that a bit further and outline the steps for each of the three major PPC providers. Google AdWords Quite often you will want to create a negative keyword list that applies to your entire campaign, rather than creating individual lists for each ad group. Google makes this easy by following these steps:
26 Feb This post is from from my other blog here
What’s in it for me? and Why should I buy from you? The first questions, when answered correctly, helps sell your product or service, but it doesn’t necessarily close the deal. In order to get the deal sealed and money in hand you have to be able to answer the second question sufficiently. This is where a lot of businesses go wrong. They focus on one of these two questions but not both. Let’s break these down a bit: What’s in it for me? To sell your product or service you have to ...
25 Feb This post is from from my other blog here
Let’s get right to the lessons… Business Lesson One: Take the high road. Taking the high road isn’t easy. Going low can feel good for a minute or two, but it never adds anything to your stature among ...
22 Feb This post is from from my other blog here
It is often said that it is important to write for your audience. But what does that really mean? How do you determine who your audience is? If you write for whom you think your audience is, you might be missing out on a completely different crowd. Consider Your Audience - Three Major Members
22 Feb This post is from from my other blog here
Google January 2008: 58.5% December 2007: 58.4% Change: +0.1 January 2007: 47.5% Change: +11 Yahoo January 2008: 22.2% December 2007: 22.9% Change: -0.7 January 2007: 28.1% Change: -5.9 MSN January 2008: 9.8% December 2007: 9.8% Change: +0.0 January 2007: 10.6% Change: -0.8 ASK January 2008: 4.5% December 2007: 4.3% Change: +0.2 January 2007: 5.2% Change: -0.7 AOL January 2008: 4.9% December 2007: 4.6% Change: +0.3 January 2007: 5.0% Change: -0.1 Data scoring techniques tend to change over time making past data inaccurate. As always, information here is for entertainment purposes only. Source: comScore
21 Feb This post is from from my other blog here
As always, please submit any bug reports or upgrade requests to help us continue to make this tool better. What Does CodeMonitor do? For those of you who don’t know what the CodeMonitor tool is or does… well it’s pretty cool, if you ask me. Simply put, ...
20 Feb This post is from from my other blog here In the first two parts of this series, I addressed which on- and off-page elements that need to be analyzed in ...
20 Feb This post is from from my other blog here In the never ending effort to improve the success of the current campaigns, I recently spent some time going back through our AdWords history to see which ad creatives had been successful, as well as to see what keywords had converted strongly. I went back a year, prior to my employment with Pole Position Marketing. Sometimes I feel like my creativity has been tapped out, so I was hoping for some inspiration. Looking at the campaign level, I found some paused and deleted campaigns with healthy Conversion Rates, leading me to wonder why that campaign had ever been paused, much less ...
19 Feb This post is from from my other blog here
Are you special people? Do you want a free copy of my e-book E-Marketing Performance: Effective Strategies for Building Optimizing and Marketing Your Website Online? If yes, then you are special and now is your chance to prove it. Non-Subscribers If you are currently not a subscriber to our RSS feed, simply subscribe to the (EMP) RSS feed or ...
18 Feb This post is from from my other blog here
Omarosa stooped to new lows in an attempt to save face but really did nothing more than show how unfit she is ...
15 Feb This post is from from my other blog here
Although I only post to this blog once a week on writing-related topics, I was baffled on what I was going to write about today. I figured that I couldn’t be the only person who has had problems coming up with a topic to write about, so this post is dedicated to helping others find inspiration. Four Ways to Get Inspired to Write
15 Feb This post is from from my other blog here Copywriting
Social Media PPC
14 Feb This post is from from my other blog here SEO
Copywriting
Social Media
PPC
13 Feb This post is from from my other blog here Last week, I went over several areas that need to be considered and analyzed in ...
13 Feb This post is from from my other blog here SEO
Copywriting
Social Media
Link Marketing PPC
13 Feb This post is from from my other blog here Planning and organizing are often overlooked aspects of PPC accounts. A retailer knows their product inventory and wants to sell it online. Let’s say they sell sporting goods, everything from bowling shoes to tennis balls. They create a pay-per-click account and get a huge list of keywords that anyone might use to find the products they sell. The problem is that they do this without planning ahead.
12 Feb This post is from from my other blog here SEO Copywriting
Social Media
PPC
11 Feb This post is from from my other blog here
Sometimes its easier to see the faults in others before you see your own. But when you can see the faults in others and reflect that upon ...
08 Feb This post is from from my other blog here
It gets quiet for a few minutes, and then it progressively gets louder, prompting the same guy/girl to make the same announcement sometimes several times during the night. The quiet times, though few and far between, are ...
08 Feb This post is from from my other blog here SEO
Copywriting
Social Media
PPC
07 Feb This post is from from my other blog here
In my post yesterday I lamented about all the time involved in networking and, in particular, social media. I concluded noting the importance of networking outside your particular industry. I wanted to explore that a bit more. To use myself as an example, over the past couple of years I’ve been working on building up my profile within the SEO community. I’d say I’ve done a fair job of that and have been able to build some pretty strong friendships with other SEOs and internet marketers. These are people I know I can turn to and rely on in times of ...
06 Feb This post is from from my other blog here SEO
Copywriting
Social Media
Link Marketing PPC
06 Feb This post is from from my other blog here
Warning: This post contains nothing of substance and is primarily just a rambling of my thoughts regarding social marketing. You won’t learn anything here, but you may find someone of similar mind. If so, comments are always appreciated! And if nothing else, this post has a image! It will come as no surprise to anybody who knows me; I’m not a social butterfly. Put me in a room with 20 other people I don’t know, and I’m the guy sitting back watching everybody interact. Small talk is difficult for me, and I tend to bore people with business talk. In fact, ...
05 Feb This post is from from my other blog here SEO
Copywriting
Social Media
Link Marketing PPC
05 Feb This post is from from my other blog here Neither fully understanding the condition of your site nor your long-term goals is easy. Performing a site-wide analysis ...
04 Feb This post is from from my other blog here SEO
Copywriting
Social Media
Link Marketing PPC
04 Feb This post is from from my other blog here
Business Lesson 1: Business is never personal, even when it gets personal. As much as we try to keep personal issues out of business they will inevitably find their way in. They have to. We work with people and ...
03 Feb This post is from from my other blog here Lexus - Doughnut Lexus seen doing doughnuts all around city streets. “Just because you can… doesn’t mean you should.” Who doesn’t like to see cars spin, slide, and do doughnuts in city streets? My rating: 3 stars Zantac - Cafe A Zantac is used as a computer mouse to create living scenes. Great visuals but, uh, Zantac? Yeah, I’m just not feelin’ it. My rating: 2 stars Cars.com - Witchdoctor Guy buys car getting his research from cars.com. Didn’t have to go with plan B, which involved a head-shrinking witch doctor. The other one was better. My rating: 2.5 stars Salesgenie.com - Pandas
Animated Koala bears, needing sales of their bamboo furniture. They ...
03 Feb This post is from from my other blog here Bud Light - Breathe Fire A guy is having dinner with a girlfriend. Voice over talks about the refreshing taste and superior drinkability of Bud Lite, “… and now the ability to breathe fire.” The man breathes onto the candles and lights them. Then finds that he is allergic to the cat and begins sneezing fire everywhere. “Ability to breathe fire is no longer available… endless refreshment remains.” Mildly funny but no real meat or substance. Good for a chuckle, but that’s about it. My rating: 3 stars Audio R8 - Godfather
A guy wakes up wakes up covered in grease, pulls back the covers ...
01 Feb This post is from from my other blog here
Before you put your ideas on paper, brainstorming allows you to get any ideas out of your head. There is no one way and there is no right way to brainstorm. That’s the beauty of it. Whichever way that allows the ideas to leave your head in as quick a manner is ...
01 Feb This post is from from my other blog here I couldn’t help but post something about this potential shake up in the search engine industry. Yesterday, Microsoft offered $44.6 billion to take over Yahoo and all its assets. Yahoo has yet to accept the offer and is currently wrestling with pros and cons. Truth be told, I’ve always been a big Yahoo fan. They have been my portal homepage for over seven years and still are to this day. Although on a daily basis I use more services from Google, I still have an affection towards Yahoo. What would a combined Yahoo / Microsoft look? Hard to say. Yahoo and ...
01 Feb This post is from from my other blog here
Google January: 52.14% December: 53.47% Change: -1.33 January 2007: 47.74% Change: +4.40 Yahoo January: 10.94% December: 11.27% Change: -0.33 January 2007: 11.73% Change: -0.79 MSN January: 5.78% December: 5.66% Change: +0.12 January 2007: 6.01% Change: -0.23 AOL January: 1.86% December: 1.85% Change: +0.01 January 2007: 1.7% Change: +0.16 ASK January: 1.09% December: 1.08% Change: +0.01 January 2007: 1.03% Change: +0.06 As always, these stats are for entertainment purposes only. Source: Net Applications
01 Feb This post is from from my other blog here It’s time to do a wrap of of January 2008, to which we say, so long and goodbye. We shall never see thee again. So for those interested, here is a list of our most viewed posts last month:
01 Feb | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
by 
There are two important questions that every business needs to be able to answer:
The QVC task is one that they’ve done before on The Apprentice, so this episode didn’t really offer up anything new. And since there were no real fireworks to speak of, this was a pretty bland episode. I’d love if The Apprentice would get back to tasks that require some unique business savvy, but there I go again longing for the days of Season One.
We’ve finally been able to work out (most of) the bugs from 
I’m planning to update my EMP book soon, and by soon I mean sometimes before the next decade (it’s only two years, people!) So with that in mind I thought it would be fun to give away some copies to some very special people.
Think back to your high school or college days here for a minute. Have you ever been to a party where the noise collectively gets higher and higher to where you have to yell every word in order to get heard? Someone - usually the giver of the party - has to tell everyone to be quiet or the cops will get called. 
For many, writing isn’t as easy as sitting down and putting words on paper. It requires a lot of forethought, organization, and patience. While you may not consider yourself a writer per se, anyone can write. As my dad always says, “If you can speak, you can write.” 