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The Public Relations and Marketing Industry is an early adopter of technology. Sue has over ten years of recruitment experience in PR & Marketing and ten years as a communication practitioner. This experience allows an unique insight to how the industry is adapting to technology to identify, select and attract staff. Sue's views: "The ability to understand and adapt to how people use social online mediums to recruit is critical moving forward for any company. Without this understanding, combined with the decreasing use of traditional advertising methods and the trivalisation for recruitment mediums such as seek, my career and career one, businesses need to become savvy in the online space or risk playing catch up in this 'talent short market'. In my view, a business that doesn't start to do this now will be at a distinct disadvantage as skilled workers blur the lines between business and social use of these mediums". | ||
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