blog

This post is from from my other blog here

Understanding historical ranking factors for content creation/management plans Does your content creation and management plan consist of merely a fire-and-forget-it perspective? Then you may be missing out on ways to not only strengthen existing rankings but bolstering new ones. You may be making costly mistakes without even knowing it. Today, we’re going to look at how historical ranking factors can come into play with your content plans. A while ago I discussed historical ranking factors for link builders and at the time felt there was more within these patents to be discussed…. So let’s jump right in and look at how some of these factors can be mined for content development and management perspectives.

This post is from from my other blog here

Just a few notes for a Monday morning; Collective Thoughts – while Social Media Marketing is far sexier than SEO, I have tried my best not to publish too much on the topic here as I like to stay close to SEM and more specifically SEO. So what to do with those SMM musings? For the next while I am going to be publishing social goodiness over on Collective thoughts (http://collective-thoughts.com/) as Brian (http://nowsourcing.com/blog/), Andy (http://andybeard.eu/), Shana (http://www.socialdesire.com/) , Mark (http://www.alistseo.com/) and (of course) Tim (http://timnash.co.uk) decided to extend a friendly hand to yours truly. I’d like to thank them for their interest, no matter how short sighted (hee hee) and pass along my first post; Plurk and intimate guide for the socially inclined (http://collective-thoughts.com/2008/07/03/insight-into-the-world-of-plurk/) SEO Superlatives – another recent path led me into another collective of sorts (http://www.chris-hooley.com/2008/06/23/the-seo-superlatives-committee-announced-kinda/) to help bring...

This post is from from my other blog here

4 Tactics for Geo-Targeting Your Local Search Marketing Campaigns with AdWords (Case Study: U-Save Car Rental in Myrtle Beach, SC) by Brian Carter of Fuel Interactive (http://www.fuelinteractive.com/blog) and AdWordsMan.com (http://www.adwordsman.com) SMX Local/Mobile (http://searchmarketingexpo.com/east/) in San Francisco at the end of July. (And I’m hoping to get out and do some comedy with the San Francisco Comedy College peeps too!) At SMX Local, I’m planning to talk about the part of local search we do best at Fuel Interactive, and that's Local search marketing with AdWords. Because of how much search traffic goes through Google, AdWords is a smart place to prioritize your local search marketing efforts. And believe it or not, there are at least four ways to do geotargeting in AdWords. I'll discuss those below using one of our clients, U-Save Car Rental, as an example. The 4 Ways to Geotarget Local Search with AdWords 1. Geotarget at the campaign level 2....

This post is from from my other blog here

Google, Ooogle, Schmoogle... as usual, lots of the big G in the newsThe latest news from the Search Marketing Room (http://friendfeed.com/rooms/sem)at FriendFeedTop 10 Online Retailers by Conversion Rate - May 2008 (http://www.marketingcharts.com/direct/top-10-online-retailers-by-conversion-rate-may-2008-5026/?camp=rssfeed&src=mc&type=textlink) - Marketing ChartsWeb Analytics - Behavioral Segmentation (http://semphonic.blogs.com/semangel/2008/06/web-analytics-.html) - SEMphonicGoogle's Cutts: Good directions drive traffic to your website (http://www.usatoday.com/tech/products/services/2008-06-22-google-search-engine-optimization_N.htm) - USA Today; submitted by Maikel González (http://friendfeed.com/maikelgonzalez) Stats, Reality and Google's New Tool (http://anzman.blogspot.com/2008/06/stats-reality-and-googles-new-tool.html) - SEO and Tech Daily; submitted by Charlie Anzman (http://friendfeed.com/charlieanzman) Google The Moral Compass Of The US Justice System? (http://searchengineland.com/080624-084724.php) - Search Engine LandThe 5 Business Models of SEO - Pros Cons, Discover the One For You (http://www.winningtheweb.com/5-business-models-seo.php) - Winning the WebGoogle started using its Monopolistic Powers? Do No Evil? (http://webanalysis.blogspot.com/2008/06/google-starting-using-its-monopolistic.html) - Web AnalysisMr. Google, Tear Down This Google Trends Wall! (http://searchengineland.com/080624-121440.php) - Search Engine LandSources: Microsoft And Yahoo Talks Back On (http://www.techcrunch.com/2008/06/24/sources-microsoft-and-yahoo-talks-back-on/) - TechCrunchDetailed Screen Shots of Google's...

This post is from from my other blog here

Have you voted yet?If you haven’t taken the time to vote on the ‘SEO Superlatives (http://www.chris-hooley.com/2008/06/25/seo-superlatives-poll-is-officially-open/)’ contest over on Chris Hooley’s site… be sure to hop on over and take part. But please don’t get serious or whiny about peeps that are missing… it was all just for some fun. You might even find yours truly in a few categories (ha ha ha ha...sigh).... Go Vote Now! (http://www.chris-hooley.com/2008/06/25/seo-superlatives-poll-is-officially-open/)

This post is from from my other blog here

Microsoft on link spam; using temporal trackingA recent Microsoft search patent came out for a system which detects spam websites by looking at the changes in link information on a given page/set of pages over time. We recently covered some potential ways of going about this with some analysis of Google in ‘Detecting web spam from changes to links of websites (http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=/netahtml/PTO/search-bool.html&r=1&f=G&l=50&co1=AND&d=PG01&s1=20080147669.PGNR.&OS=DN/20080147669RS=DN/20080147669) FiledDecember 14, 2006 : Published June 19, 2008As we know from the last excursion, link activity over time can unlock potential spam signals for search engines to use. This can be done by looking at a variety of features of the associated link information. As with any analysis the system uses a probabilistic model to judge what is and is not considered to be a spammy link profile.This is also not limited to inbound links, but to outbound links as well (because a link profile is more than...

This post is from from my other blog here

The story of a Serial Blogger - by Paul StevenTis' time for a story. Set in a far, far away land. So, snuggle up get cosy and I'll tell you how being a serial blogger has been the most financially rewarding move I have ever made. Y'see, a long time ago I started life as a simple SEO guy, forever cultivating my digital patch, watching in earnest as my well cared for search positions took root and sprouted into high ranking websites. Life was good but hard work as mine wasn't the only prized garden in the competition. When a stranger came callingThen one day I received a phone call from a stranger not-from-these-parts asking if I had ever contemplated running his companies weblog on a paid-per-post service. I had partaken in the art of blogging on my own site but never taken it seriously as a written work. Because...

This post is from from my other blog here

Latest Search News From the Search Marketing Room (http://friendfeed.com/rooms/sem) on FriendFeed SES Toronto: SEO Don’ts, Myths and Scams (http://www.toprankblog.com/2008/06/ses-toronto-seo-donts-myths-and-scams/) - TopRankGoogle Trends Comes To Web Sites: Trends For Web Sites (http://searchengineland.com/080620-131900.php) - Search Engine LandXML Sitemaps: The Most Overrated SEO Tactic Ever (http://www.smallbusinesssem.com/xml-sitemaps-the-most-overrated-seo-tactic-ever/1193/) - Small Business SEMFaces and Landmarks: Two Steps Towards Smarter Image Searches (http://www.semclubhouse.com/faces-and-landmarks-two-steps-towards-smarter-image-searches/) - SEM ClubHouse (sub by SpostareDuro (http://friendfeed.com/spostareduro) )5 Great (Free) Web Analytics Tools You Might Not Know About Yet (http://www.webanalyticsworld.net/2008/06/5-great-free-web-analytics-tools-you.html) - Web Analytics WorldLanding Page Testing: How Much Is Too Much? (http://searchengineland.com/080618-082427.php) - Search Engine Land Compete: Google Keeps Stomping The Others In Search Traffic (http://searchengineland.com/080617-173543.php) - SEL Donna's big list of Search Bloggers (http://www.seo-scoop.com/2008/06/17/search-bloggers/) - SEO Scoop Linkbait Crashes New Google TruthRank Algorithm, Saves the World (http://schmearch.com/blog/google/linkbait-crashes-new-google-truthrank-algorithm-saves-the-world/#) Schmearch - (sub by Brian Carter (http://friendfeed.com/briancarter) ) From the Learn SEO Room (http://friendfeed.com/rooms/learnseo) on FriendFeedGoogle Defends Bad Link Theory - Competitors Can't Hurt You (http://www.seroundtable.com/archives/017446.html)...

This post is from from my other blog here

A tale of blogging from a wandering web GypsyAfter many hours, 360+ posts, nearly 1000 comments (not including spam – he he) and countless thousands of visitors from more than 100 countries - we have hit another landmark on the trail. Two years of wandering, rambling and ranting! “I write one page of masterpiece to ninety one pages of shit, I try to put the shit in the wastebasket.” - - HemingwayTo mark it, why not take the opportunity to highlight some of what makes this my second home… care to ride along? What gives with the domain name?To start with let’s get the easy stuff out of the way; WTF is with the domain name HuoMah.com??? I realized quickly how peeps might be struggling with the name when I heard Danny once attempt it on WebMaster Radio as… HooooMaaa …. with an inquisical WTF? tempered tone -...

This post is from from my other blog here

5 reasons why you should be using Plurk - by Samir BalwaniLately, there's been a lot of buzz about a new Twitter competitor called Plurk (http://www.plurk.com/). In my opinion this new micro-blogging platform has taken the conversation to a whole new level. But along with all the talk about how great Plurk is, people have begun to question its usefulness. In response, I've compiled a list of reasons why Plurk should be an integral part of every Internet Marketer's toolbox. Branding:A smart Plurker will use this platform as a way to effectively strengthen their brand. Just by watching avatars and names pass by on my timeline, I've grown to recognize newer brands.Want to maximize this effect? Use an avatar you want people to remember, or the one you use everywhere else. Also, don't forget that at 40.00 Karma you're able to change your Plurk Name. My suggestion is to...