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Search Engine Watch reports – Google’s algorithm is shiftingOM-friggen-G I am just stunned. Top resources in the SEO world simply SHOULD NOT be making bare-faced statements. They should not be publishing material that take suspicions and suppositions and state them as fact. Furthermore they should be careful what advice they give as a respected source.For starters, there are MANY algorithms… stating ‘the algorithm' is a DUH… and they are always being tweaked, but whatever, bigger fish to fry here…Now, I am the last guy that would be going off about peeps recognizing and discussing the evolution of search. (/Search-Engines/Learn-SEO/Evolution-and-the-art-of-SEO-.html) Certainly not when mention of behavioural factors (/search-engines/algorithm-matters/beware:-google-is-watching-you.html) are involved as it is a common theme around here. But to write things such as those which were published today over at Search Engine Watch (http://searchenginewatch.com/showPage.html?page=3631089) – it is simply bad form. At very least put a disclaimer or temper the language...

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Can Google solve the social monetization puzzle? Business Week had an article recently about; Making Social Networks Profitable (http://www.businessweek.com/magazine/content/08_40/b4102050681705.htm) - which talks about Google’s (patent pending?) social user ranking system to identify influencers for more targeted Ad Delivery. It’s altogether unsure exactly which patent they are talking about, but some recent patent publications may shed some light on the matter. One such approach was from Google; a patent dubbed by some (http://www.socialtimes.com/2008/07/google-preparing-friendrank-technology/) as a ‘FriendRank’ which was released back in July of this year; Network Node Ad Targeting (http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=/netahtml/PTO/srchnum.html&r=1&f=G&l=50&s1=) - filed Dec 2006 / published July 3rd 2008 - Note; (FriendRank is apparently a patent pending (http://news.cnet.com/8301-10784_3-9974220-7.html) method from SocialMedia (http://www.socialmedia.com/)) Another related approach you can look at is Microsoft’s; Targeting social media influencers. (http://www.huomah.com/Internet-Marketing/Advertising/Targeting-Social-Media-Influencers.html) (filed Sept.2006/ published March 2008) - reviewed here on the trail. These essentially target top influencers by connections and related topics or groups for the...

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Follow the trail to da SR In case you missed it, posted a few more articles in the series on foundational link building - you know, the basics. This week was about article/content marketing.... at least my thoughts on the matter. If you'd like to know more about what makes this SEO brain groove... have a read; Getting the most from Article Marketing (http://seo.site-reference.com/article-marketing-is-about-more-than-mere-links/) Article marketing tips and resources (http://seo.site-reference.com/article-marketing-tips-and-resources/) And do't forget last weeks foundational link building tips; Using directories for SEO (http://seo.site-reference.com/how-to-get-the-most-from-web-directories/) Dave's list of directory resources (http://seo.site-reference.com/list-of-free-and-paid-directories/) Hopefully the weekly link roundup will get done tomorrow, for more reading see my FriendFeed rooms on SEO (http://friendfeed.com/rooms/learnseo) and SEM (http://friendfeed.com/rooms/sem) Peace - keep ya hands in da ayer!

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Google suggest and search history lead the way The fine folks at Google have released a video, (and blog post) on how they are integrating search into the G1 and Android phones. What does it mean for SEOs? Let's have a look... One of the ways they are looking to make things easier is by leaning on the newly revamped Google suggestions. Another area they were highlighting is the ability to merely click the phone number within search results to automatically dial. Kind of handy….There is also shortcuts to tie in other services such as Gmail, Reader and so forth. Given all of this I would imagine there is some personalization to be expected from mobile search as signals relating to geo-graphic and search history are sure to have a big role here. In the post they mention; “There are two types...

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Yet another patent on phrase based indexing and retrieval (YaPaIR) Unfortunately Cuil buzz (http://www.huomah.com/News/Latest/How-relevant-is-Cuil-.html)has cooled, but at least co-founder Anna Patterson is back on the radar. If only in name and memories of what used to be that is. And if that radar is for patent droolers and semantic simians... then it is a name of note. You see, things were different back in Oh4 when she was working with Google and toiled on computer learning model for understanding concepts and semantic relationships through phrasing. Ah yes, I remember it like it was yesterday…. That’s Cuil Oh, we were just talking about Phrase based indexing and retrieval (http://www.huomah.com/Search-Engines/Algorithm-Matters/Phrase-Based-Indexing-and-Retrieval-one-more-time.html) last week? You say Bill wrote about it (http://www.seobythesea.com/?p=1120)as well? And we even managed to slip it into yesterday’s rant (http://www.huomah.com/Search-Engines/Learn-SEO/Evolution-and-the-art-of-SEO-.html)? Wow… just doesn’t want to go away huh?

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Going beyond the pastA mind that is stretched by a new experience can never go back to its old dimensions. - Oliver Wendell Holmes A while back that ever popular topic emerged and once more.. SEO is dead (or does it suck? They’re kind of interchangeable). Has SEO really come to it's end? Before we start nailing that coffin too tightly shut, some introspection might be in order. If you’re an SEO that has lost your way… allow me to redirect (a little mental 301 for ya).For starters, it would seem that some SEOs want other people’s jobs … from conversions to social media marketing, to try and redefine the roll of an optimizer to that of an internet marketer (term encompassing all the disciplines). I say stop trying to move the goal posts my SEO jesters and look at how your job is evolving, because it is. I found...

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Directory submissions done right Things have been quiet here on the trail this week as I have been a busy little bee. I have been writing posts (bunch of them 3/4 done...U know how it is) and messing with some data relating to some personalized/geo-located search experiments. I am also trying to get a new handbook together; this time on link building. And since I was in the groove, I wrote a few posts on foundational link building over on the SR Blog (http://seo.site-reference.com). So if you're looking for some strategies and resources for getting the most out of web directories, have a look; Directory link building concepts (http://seo.site-reference.com/how-to-get-the-most-from-web-directories/) List of top paid and free directories (http://seo.site-reference.com/list-of-free-and-paid-directories/) And what would I be if not resourceful? Here are some other related posts to keep you in the groove; The power of directories (http://www.searchenginepeople.com/blog/link-building-101-the-power-of-directories.html)- Search Engine People The role of directories in...

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Mining for personalized search data Hiya kids… if you have a few moments to spare I want some peeps to do a few searches and send me the results. If you have a Google account (https://www.google.com/accounts/ManageAccount)with personalized search turned on, great… if not, still valid. I am looking for data from a variety of geographic locales (even OS and browser type have come into play). A Google patent recently came out which got me thinking about personalized search (http://www.huomah.com/search-engines/learn-seo/fire-horse-guide-to-personalized-search.html) once more. I started some basic data collection and was surprised.. so now I am doing more. If you agree to participate you will receive all the raw data (names removed) so you can also make your own analysis on it all… there are likely gro-graphic factors that will emerge as well (seems that way so far).This is no definitive imperial scientific undertaking, more...

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For the answer to that you'll have to read my early morning rant over on Site Reference (another spot I blog at) titled; When is the next Google PR update? (http://seo.site-reference.com/whens-the-next-google-pr-update/) Have a great weekend!

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the Social Media Advertising Council seeks to set the bar Poor SEO is becoming the hillbilly cousin when it comes to the path for legitimacy. Seems the SMM peeps are forging their own set - or maybe not. Today I cam across this press release (http://www.breitbart.com/article.php?id=prnw.20080917.NE33513&show_article=1) concerning the Social Media Advertising CouncilThey’re mandate is apparently to;“…create a common vocabulary, standard buying units and uniform measurement methods for marketing within social media. As social network advertising revenues hit an estimated $1.825 billion in 2009, out of a total online advertising market of $30 billion in the U.S. (eMarketer, May 2008,) there is an urgent need among social media buyers and their clients to understand how to quantify and value engagement and exposure on social networks.” Now I am not one to be petty… or maybe I am… but last I checked not only are engagement metrics a fuzzy proposition, but branding...