Getting a grip on Social Media Marketing

This post is from from my other blog here

Social Media Desire; all that Glitters is not GoldSo you fancy yourself a social creature do you? You get all warm and fuzzy inside when the mindless social media traffic hits your site, thrilled by the thought Digging your way to stardom? Are you unsure if using SMM is for you? Well, let’s see if we can’t put some reality to the beast that is the world of Social Media Marketing once and for all… however unlikely that may sound. I recently started an ongoing dialogue with m’homey Jeff (Quip of Search Engine People) as he loves the SMM world and I brush it off with a hearty grunt on most occasions. Our path started in email chit chat and then he posted; 7 Benefits to Engaging in Social Media (http://www.searchenginepeople.com/blog/7-benefits-to-engaging-in-social-media-marketing.html) - which I thought was certainly aimed in my general direction and so I posted about it in my Beer Break a while ago (/news/latest/thursday-beer-break-nov-01.html)- to which he was nice enough to poke me back at the end of this post; (http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html) Now, I believe it is worth mentioning that I am a believer in SMM having a place in the iMarketing toolbox, it is the value or weight it should receive in importance that I am not as convinced on as others… that’s my basic stance.So let us try another stab at it because I feel the experience is good for people sitting on both sides of the fence or on top of it. Once more I shall play the devils advocate and spike this creature with my lance until it behaves as it should. Let’s get Anti-Social!