The Value of Social Media Marketing

This post is from from my other blog here

A Quest to find meaning in a world of warm and fuzzy….(be sure to catch Part II in the series) (/Internet-Marketing/Social-Media-Marketing/the-Value-of-Social-Media-Marketing-Part-II.html)There is one thing that can be said of me when it comes to Social Media Marketing (SMM); I am unconvinced. While it is fun and there is a certain level of glamour to it, ( 15 minutes of fame and all) I have been hard pressed to embrace it as a method of marketing that is appropriate for every situation. When it comes to Small and Medium Sized Businesses, (SMBs) there is often a need to have the marketing dollars return a positive cash flow in a timely manner. Considering much of SMM is a branding exercise (/internet-marketing/social-media-marketing/getting-a-grip-on-social-media-marketing.html), that a strong social media profile can take time to develop and show any sort of potential return, often it is not an ideal match. The same can be said of...