The Value of Social Media Marketing

This post is from from my other blog here

A Quest to find meaning in a world of warm and fuzzy….There is one thing that can be said of me when it comes to Social Media Marketing (SMM); I am unconvinced. While it is fun and there is a certain level of glamour to it, ( 15 minutes of fame and all) I have been hard pressed to embrace it as a method of marketing that is appropriate for every situation. When it comes to Small and Medium Sized Businesses, (SMBs) there is often a need to have the marketing dollars return a positive cash flow in a timely manner. Considering much of SMM is a branding exercise (/internet-marketing/social-media-marketing/getting-a-grip-on-social-media-marketing.html), that a strong social media profile can take time to develop and show any sort of potential return, often it is not an ideal match. The same can be said of budgetary constraints that mean attaining maximum ROI on the...