Qualitative research and Social Media...

This post is from from my other blog here

the Wisdom of the Masses …..In my quest to find meaning in the warm and fuzzy world of social media marketing I touched on the fact that quite possibly valuations from other disciplines should be a consideration. That is to say part of the ultimate value in SMM are not being fully realized. For example it easily crosses over with areas such as;SEO – there are some inherent link building advantages among others from a SMM campaign.CRM – customer service and relations are obviously benefited by an integrated program.R D – the research and development teams can also be enhaced through your efforts.These are very important considerations for those of you looking to quantify social media marketing in terms of (engagement) metrics and conversions. By optimally leveraging the cross-over disciplines you can offset some of the actual costs via budgetary diversity. What also avails itself is an entirely new view...