Marketing can be a roller coaster ride

This post is from from my other blog here

The other day I was talking about qualitative marketing research (http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/Qualitative-research-and-Social-Media-Marketing.html) and its potential relation to the social media marketing mix. One way that has been utilized is private communities that can be mined for a variety of data, while gauging the larger public communities has remained often elusive. While snooping my reader Marshall Sponder (http://theanalyticsguru.wordpress.com/2008/03/30/social-media-measurement-video/) turned me onto an interesting video involving SeaWorld San Antonio whom have approached it from a unique angle as far as incorporating qualitative research as well as quantitative with existing networks. By harnessing the power of online roller coaster enthusiast sites and offline means (in-park and exit surveys) they were able to better target development and build buzz. Check out this video; Care of; FastCompany (http://www.fastcompany.tv/video/measurement-makes-a-splash-seaworld)and the Analytics Guru (http://theanalyticsguru.wordpress.com/2008/03/30/social-media-measurement-video/) If you haven’t also read Qualitative Research and Social Media Marketing (http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/Qualitative-research-and-Social-Media-Marketing.html)...