Link Builders Guide to Historical Ranking...

This post is from from my other blog here

Because it's about time When in comes to doing SEO for Google, one thing is certain; you’d better know about backlinks. Given the fact that the core algorithm is based largely on ranking and detecting spam via links, it is certainly an area to be familiar with. A while ago there was a re-release of a Google patent on temporal ranking factors (/Search-Engines/Algorithm-Matters/Lost-Google-Patent-Resurfaces.html) which really was a watershed back in 2005 when it first came out, as were subsequent related patents. Analyzing the recent (re-released) publication for new anomalies gave life to the thought that it would be interesting to highlight a few areas as a bit of a refresher course. For this post I am merely going to address the implications of temporal factors on link building programs. The basics of historical factors Just because a web page is 10 years old, doesn’t mean it is still relevant. It also...