When link bait hooks the wrong fish

This post is from from my other blog here

Creating a reputation management nightmare. With the bru-ha-ha over Lyndon’s now infamous link bait raging in this week’s edition of the band (http://sphinn.com/story/46400) - wagon (http://sphinn.com/story.php?id=46512)- effect (http://sphinn.com/story/46588), one has to give pause. What if it all went horribly wrong and those in the media that may have felt they’d been duped began to create a brand management nightmare? What of a Digger revolt? remove the post (http://www.cornwallseo.com/search/index.php/2008/05/16/dude-wheres-the-mental-post-gone/) on his site, here's a taste to understand the background; "This is reference to a story on a equally troubling (http://www.jonathancrossfield.com/blog/2008/05/linkbait-at-any-cost.html); in the form of reputation management. Running a fake story, as was the case in this scenario, could even call into the light a publication's editorial integrity or worse.. lose advertisers. There are more than a few ramifications and potential TARFU (http://www.google.ca/search?sourceid=navclient aq=t ie=UTF-8 rlz=1T4GGLJ_enCA238CA238 q=TARFU)s worth sweating here.