When SEO is all about the bottom line

This post is from from my other blog here

SEO Jeweller gives some pearls of wisdomGuest post from Steve GerencserWhen the web was young, back in the dark ages of dial-up and Mosaic (http://en.wikipedia.org/wiki/Mosaic_%28web_browser%29), the big stat was hits . Everyone had a counter on their home page, and everyone sold, or tried to sell, advertising based on the number of hits on their site. It was soon discovered that hits are a worthless metric. A hit is simply a request made of the server, so a page with 100 images on it generated at least 101 hits every time it was loaded. And the counters on most home pages could easily be padded by hitting the page refresh over and over. Fortunately advertisers and webmasters learned quickly that when counting traffic there are only two numbers that matter, visitors and unique visitors. Both types are valuable for different reasons, and a website that can grow to a...