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4 Tactics for Geo-Targeting Your Local Search Marketing Campaigns with AdWords (Case Study: U-Save Car Rental in Myrtle Beach, SC) by Brian Carter of Fuel Interactive (http://www.fuelinteractive.com/blog) and AdWordsMan.com (http://www.adwordsman.com) SMX Local/Mobile (http://searchmarketingexpo.com/east/) in San Francisco at the end of July. (And I’m hoping to get out and do some comedy with the San Francisco Comedy College peeps too!) At SMX Local, I’m planning to talk about the part of local search we do best at Fuel Interactive, and that's Local search marketing with AdWords. Because of how much search traffic goes through Google, AdWords is a smart place to prioritize your local search marketing efforts. And believe it or not, there are at least four ways to do geotargeting in AdWords. I'll discuss those below using one of our clients, U-Save Car Rental, as an example. The 4 Ways to Geotarget Local Search with AdWords 1. Geotarget at the campaign level 2....
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