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16 Sep This post is from from my other blog here How Cuil is that? It seems phrase based IR (PaIR) is back – momentarily at least. Super search geek Bill Slawski had a post today about a late entry (http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&r=1&p=1&f=G&l=50&d=PTXT&S1=7,426,507.PN.&OS=pn/7,426,507&RS=PN/7,426,507) to the set of patents from Google on the topic (see; phrase based indexing and clusters (http://www.seobythesea.com/?p=1120)), which is as good a reason as any to revisit it. Simply put it is one of the methods for understanding relevance of concepts and topical anomalies through phrases and semantics. It is a probabilistic learning model which seeks to add more relevance to the ranking process. A large number of people search in phrases, not singular keywords and this method certainly had some merit. For more see these; Phrase based optimization resources (http://www.huomah.com/search-engines/algorithm-matters/phrase-based-optimization-resources.html) (here on the trail) Phrase based indexing and retrieval (http://www.reliable-seo.com/knowledge-base/Technical-SEO/Phrase-Based-Indexing-and-Retrieval-2.html) (Reliable SEO) Phrase based IR – a second look (http://www.vanseodesign.com/blog/seo/phrase-based-optimization-a-second-look/) (Van SEO Design)...
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