Social media marketing to get standards?

This post is from from my other blog here

the Social Media Advertising Council seeks to set the bar Poor SEO is becoming the hillbilly cousin when it comes to the path for legitimacy. Seems the SMM peeps are forging their own set - or maybe not. Today I cam across this press release (http://www.breitbart.com/article.php?id=prnw.20080917.NE33513&show_article=1) concerning the Social Media Advertising CouncilThey’re mandate is apparently to;“…create a common vocabulary, standard buying units and uniform measurement methods for marketing within social media. As social network advertising revenues hit an estimated $1.825 billion in 2009, out of a total online advertising market of $30 billion in the U.S. (eMarketer, May 2008,) there is an urgent need among social media buyers and their clients to understand how to quantify and value engagement and exposure on social networks.” Now I am not one to be petty… or maybe I am… but last I checked not only are engagement metrics a fuzzy proposition, but branding...