Social networks are Open for profiling

This post is from from my other blog here

Can Google solve the social monetization puzzle? Business Week had an article recently about; Making Social Networks Profitable (http://www.businessweek.com/magazine/content/08_40/b4102050681705.htm) - which talks about Google’s (patent pending?) social user ranking system to identify influencers for more targeted Ad Delivery. It’s altogether unsure exactly which patent they are talking about, but some recent patent publications may shed some light on the matter. One such approach was from Google; a patent dubbed by some (http://www.socialtimes.com/2008/07/google-preparing-friendrank-technology/) as a ‘FriendRank’ which was released back in July of this year; Network Node Ad Targeting (http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=/netahtml/PTO/srchnum.html&r=1&f=G&l=50&s1=) - filed Dec 2006 / published July 3rd 2008 - Note; (FriendRank is apparently a patent pending (http://news.cnet.com/8301-10784_3-9974220-7.html) method from SocialMedia (http://www.socialmedia.com/)) Another related approach you can look at is Microsoft’s; Targeting social media influencers. (http://www.huomah.com/Internet-Marketing/Advertising/Targeting-Social-Media-Influencers.html) (filed Sept.2006/ published March 2008) - reviewed here on the trail. These essentially target top influencers by connections and related topics or groups for the...